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July 22, 2013 09:41 CET
FRANKFURT -- BMW dealers in Germany are opposing the automaker's plans to expand Web-based sales to include all its models.
BMW is looking to the Web and even house calls by sales personnel in an effort to boost future revenue in Germany, the head of the group's German sales, Roland Krueger, told WirtschaftsWoche magazine. "We can well imagine that Internet sales could be expanded to all models," Krueger said.
BMW's German dealer head Werner Entenmann told WirtschaftsWoche: "We told BMW in no uncertain terms that we cannot accept direct sales channels.''
BMW said today that it will sell the i3 through the Internet and through sales people visiting customers in their homes as well as through select dealers.
Krueger tried to allay dealers' concerns by telling the magazine that that dealerships would remain the ''backbone'' of BMW sales.
Reuters contributed to this report
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